I’m a product designer. With a background in psychology and a deep curiosity about how humans make decisions.

I care about building experiences that feel intuitive and thoughtful - the kind that reduce friction without people even noticing.

I’m originally from Rapid City, South Dakota and grew up fascinated by design, travel, and the strange and wonderful ways people see the world. After backpacking through Europe and Southeast Asia, I studied psychology alongside art history and design at university in Montana, skiing on weekends and playing women’s rugby in between.

In 2021, I moved to Stockholm, where I immersed myself in its thriving tech scene and gained an appreciation for the clarity and restraint of Scandinavian design. I now live in a quiet village outside Bath in the UK, where I balance my career with gardening, reading psychology (and admittedly too many fantasy and romance novels), and rambling the countryside with my two dogs.

I’m endlessly curious about people and the quirky way we make decisions.
I believe optimism is a design principle.
And I’m motivated to build a more thoughtful, beautiful, ethical, and sustainable future through the products we create.

How I Work

I specialise in designing complex decision environments - the kinds of spaces where clarity, trust, and emotional state matter as much as visual polish.

My approach combines:

• Deep research and behavioural psychology

• Systems-level thinking across entire journeys

• Strategic experimentation tied to measurable outcomes

• Strong visual craft and interaction design

I don’t believe user needs and business goals are in conflict. When approached thoughtfully, they are two sides of the same coin. The most successful products build trust, reduce cognitive load, and create long-term value. Commercially and ethically.

I’m particularly drawn to:

• Decision architecture

• Reducing complexity without removing autonomy

• Designing for emotional states, not just screens

• Using good design to bring joy

How I Show Up in a Team

Design doesn’t happen in isolation and neither do great products.

Throughout my career, I’ve consistently been described as someone who elevates the room.

Colleagues often highlight:

• My calm, positive energy in high-pressure environments

• My ability to articulate complex ideas clearly and logically

• My enthusiasm to learn, teach, and collaborate

• My instinct to create alignment rather than friction

I care deeply about how teams feel while building something. Psychological safety, clarity of thought, and shared momentum aren’t “nice to haves.” They are essential to a team’s performance. Because when people enjoy working together, they move faster, debate more honestly, and make better decisions.

I bring structure to ambiguity.

I bring optimism to complexity.

I bring focus, both on the details and the quality of my craft. 

And I bring people with me.

My Operating Principles

• Clarity over cleverness

• Systems over screens

• Research before opinions

• Good ideas come from many different places

• Experiments and iterations are always a good idea

• Attitude and optimism make all the difference